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Why use Search Essence for your PPC Campaign?

Starting a PPC marketing campaign without the right knowledge and experience can be an extremely expensive and time-consuming exercise, with very little return. Due to the complex ‘quality score’ algorithms used by the search networks, running a successful PPC campaign has become just as complicated as SEO, if not even more complicated. That’s just one of the reasons it’s better left to the experts.

We’re sure you will agree, there’s nothing worse than looking at your competitors on the sponsored search results, and wondering how they can afford to be in those top positions! What are they doing differently?

Well, they are probably:

• Producing portfolios of search terms that include tens of thousands of keywords    as opposed to hundreds
• Not fighting for the #1 spot for every keyword regardless of their return on    investment (ROI)
• Not just bidding using broad match types
• Using geo-targeting which is neither too broad nor too narrow
• Using numerous tightly relevant ad groups
• Ensuring that the seed keyword in each ad group is contained in the ad copy
• Ensuring that the ad copy is included in the copy on destination landing page
• Using creative and attractive ad copy with a call-to-action
• Using seasonal ad copies
• Testing ad copy performance according to conversion not just CTR
• Excluding search network partners delivering fraudulent or irrelevant traffic
• Aggressively bidding on their Brand to ensure competitors cannot highjack traffic
   intended for them
• Bidding for direct competitor brand terms
• Monitoring and Controlling affiliate paid search activity
• Separating their content match campaigns from their search campaigns
• Using sophisticated campaign tracking and analytics
• Effectively using negative keywords to eradicate irrelevant traffic and improve click
   through rates (CTR) and quality score
• Deep linking keywords to relevant content, services or products within the site as    opposed to delivering traffic to the home page (front door)
• Building dedicated landing pages or campaign sites specifically designed to    convert PPC traffic

As a business, if you do not have the skills, experience, time or resource to do all of the above; running a PPC campaign in-house is a risky strategy and will inevitably turn out to be a false economy.

Do not let your competitors gain momentum on the search networks; why not explore how a Search Essence PPC campaign can substantially increase your exposure and revenue potential online? Call us on 0800 046 1242, alternatively you can email us at: whyuseus@searchessence.co.uk

Search Networks

In the world of paid search there are 6 search networks which account for approximately 99% of the market. Of these 6 networks the majority of market share is held by the "big 3" Google, Yahoo & MSN.

Logos

The paid search networks are often confused with the search engines themselves; however, they are actually two separate things. Often the paid search networks will have their own search engines e.g. Google, Yahoo, MSN etc...,however, they also have a network of affiliated partner sites which display their paid results alongside the search engines own organic listings e.g. AOL, ASK, Lycos etc...

Affiliated Partner Sites




Search Essence Marketing Limited is an internet marketing Company, covering all aspects of website design, branding, logos, brand awareness, social networking, pay per click advertising and search engine optimization. Our staff here at Search Essence have several years’ experience in all aspects of internet marketing, which between them spans the whole spectrum of marketing solutions to make your Company stand out from the crowd and your internet business to thrive. Search Essence is a young and vibrant Company, professional in our attitude and knowledgeable about our products and services. We can offer our clients a whole internet package, starting with brand identity and awareness, continuing with fresh and innovative website design, offering the latest techniques to give your Customers a shopping experience they can’t wait to repeat. The next step is to get your website seen by your target audience as much as possible, and to make your Company name a household name. This is where our specialists take over and deliver you fast results in Pay Per Click (PPC) advertising. This is an almost instant way to get your site seen, and our experienced staff know how to use the right keywords and technologies to get you to the first page of the listings. Search Engine Optimisation (SEO) is the next step, and if we have designed your website for you, you will have a head-start here, as all of our websites are built to industry standards and are search engine friendly. SEO takes a while and is not an overnight course of action, which is why we would advise to run your campaign alongside a PPC campaign. Having said that, after a few months, you should start seeing substantial results, and then it’s easier to keep your website ahead of the pack. To optimise your online success, there are several other avenues we can explore on your behalf, including social networking on several different networks, all with varied users, and mobile ads, which are taking the world by storm at the moment, with predictions of the users of these services at least doubling over the next few years. The whole package can be arranged, organised, set-up and run for you from Search Essence, or you may just decide to try one area of internet marketing to begin with, either to test us out or to test your target audience. Whichever way is fine by us, and we are happy to help you with as little or as much of your workload as you require. Your Business is very important to us, and we will not be happy until you are completely satisfied. Why not browse our site, to fully understand what we are capable of doing for you and your Business, or Contact Us for an informal chat.

SEARCH ESSENCE MARKETING LIMITED IS REGISTERED IN ENGLAND AND WALES NUMBER: 6940077
VAT REGISTRATION NUMBER: 973 411028


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