Google Analytics | Web analytics Website analytics

Website Analytics

Web analytics is the measurement, collection, analysis and reporting of internet data for the purpose of understanding and optimizing web usage.

There are two categories of web analytics: off-site and on-site web analytics. We are concerned here with on-site web analytics only. On-site web analytics measure a visitor's journey once on your website.

This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase or contact you. This data is used to improve a web site's user response.

There are two methods for collecting the data. The first method, log-file analysis, reads the log-files where the web server has recorded all transactions. The second method, page tagging, uses Javascript on each page to notify a third-party server when a page is rendered by a web browser. Data can then be processed to produce web traffic reports from both methods.

How can Search Essence help?

Search Essence website analysts have the latest web analytic gadgetry to extract every conceivable slice of data, and then analyse it to death! Our analysts are second to none at evaluating site content, and can easily pinpoint any problem areas of your website that are not working right for you and your Business. You may have one landing page that does not impress people, or even that contains offensive or off- putting material that you really didn’t realise was pushing people away. Of course, our web analysts are unable to tell you what is going on in the heads of your prospective clients, but, for example, if you have twenty people view your website in a day, all landing on the same page and all staying less than seven seconds, you know you have a major problem with that page – especially if other landing pages on your website fare better.

Luckily, once you know what the problem is, it’s usually very easy to remedy it. And if you do need some of your content re-written to attract buyers and keep them interested, our team of Copywriters, SEO copywriters and optimizers can quickly help you get back up in the running.

Contact us today for an informal chat, and see if we can help you.

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Search Essence Marketing Limited is an internet marketing Company, covering all aspects of website design, branding, logos, brand awareness, social networking, pay per click advertising and search engine optimization. Our staff here at Search Essence have several years’ experience in all aspects of internet marketing, which between them spans the whole spectrum of marketing solutions to make your Company stand out from the crowd and your internet business to thrive. Search Essence is a young and vibrant Company, professional in our attitude and knowledgeable about our products and services. We can offer our clients a whole internet package, starting with brand identity and awareness, continuing with fresh and innovative website design, offering the latest techniques to give your Customers a shopping experience they can’t wait to repeat. The next step is to get your website seen by your target audience as much as possible, and to make your Company name a household name. This is where our specialists take over and deliver you fast results in Pay Per Click (PPC) advertising. This is an almost instant way to get your site seen, and our experienced staff know how to use the right keywords and technologies to get you to the first page of the listings. Search Engine Optimisation (SEO) is the next step, and if we have designed your website for you, you will have a head-start here, as all of our websites are built to industry standards and are search engine friendly. SEO takes a while and is not an overnight course of action, which is why we would advise to run your campaign alongside a PPC campaign. Having said that, after a few months, you should start seeing substantial results, and then it’s easier to keep your website ahead of the pack. To optimise your online success, there are several other avenues we can explore on your behalf, including social networking on several different networks, all with varied users, and mobile ads, which are taking the world by storm at the moment, with predictions of the users of these services at least doubling over the next few years. The whole package can be arranged, organised, set-up and run for you from Search Essence, or you may just decide to try one area of internet marketing to begin with, either to test us out or to test your target audience. Whichever way is fine by us, and we are happy to help you with as little or as much of your workload as you require. Your Business is very important to us, and we will not be happy until you are completely satisfied. Why not browse our site, to fully understand what we are capable of doing for you and your Business, or Contact Us for an informal chat.

SEARCH ESSENCE MARKETING LIMITED IS REGISTERED IN ENGLAND AND WALES NUMBER: 6940077
VAT REGISTRATION NUMBER: 973 411028


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